It's no secret that we live in a mobile-first world. These days, it seems like everyone is attached to their smartphones and tablets 24/7.
As a result, businesses need to adapt their marketing strategies to meet the needs of their mobile customers. But how?
Keep reading to find out the five keys to making mobile marketing work for your business.
1. Make sure your website is mobile-friendly.
These days, people are using their mobile devices to access the internet more than ever before.
In fact, according to Statista, over 60% of internet traffic worldwide comes from mobile devices.
So, if your website isn't optimized for mobile, you're missing out on a huge opportunity to reach your target audience.
Make sure your website is responsive and easy to navigate on all devices. If it's not, you could be losing potential customers.
2. Use short and sweet copy.
When it comes to writing copy for mobile devices, it's important to keep it short and sweet.
That's because people have shorter attention spans when they're reading on their phones. So, make sure your headlines are clear and concise and that your paragraphs are easy to read by breaking them up into smaller chunks.
Also, don't forget to use strong calls-to-action (CTAs) that encourage people to take the next step, whether that's signing up for your email list or downloading your app.
3. Utilize push notifications.
Push notifications are one of the most powerful tools in a marketer's toolkit—and for good reason!
They allow you to send timely, relevant messages straight to people's phones without having to rely on them coming across your message organically.
Just make sure you're not overdoing it with the notifications or you run the risk of annoying people and getting them to opt-out of receiving them altogether.
A good rule of thumb is to only send notifications when you have something truly valuable or timely to share with your audience.
4. Incorporate video content into your marketing strategy.
Videos are extremely popular right now—and for good reason!
They're engaging, entertaining, and easy to consume on the go.
Not to mention, they're also an excellent way to show off your brand personality and build relationships with potential and current customers alike.
When incorporating video into your mobile marketing strategy, make sure they're short (under two minutes) and easy to watch without sound ( since many people watch videos without sound).
You should also consider adding subtitles so that people can still follow along even if they can't turn up the volume on their phone.
5. Invest in targeted advertising.
With targeted advertising, you can serve ads specifically designed for mobile users directly to their phones or tablets—and you can do it relatively cheaply!
When creating targeted ads, make sure they're attention-grabbing by using high-quality images or videos and include a strong CTA so people know what you want them to do next (like click through to your website).
You should also consider targeting specific demographics like location or age group so that you know your ad is being seen by people who are more likely to be interested in what you have to say or sell.
If you want to stay ahead of the curve and reach more customers than ever before, you need to be on mobile marketing—and these five keys will help get you started!